The Growler - 2013
A3
1 Colour Hand-Pulled Silk Screen
Spicers Stephen Dirty Brown 330gsm
A3
1 Colour Hand-Pulled Silk Screen
Spicers Stephen Dirty Brown 330gsm
Honey Rogue was approached by Richard Adamson, Head Brewer at the wonderful Young Henry's brewery in Newtown, to produce some graphics for them as part of their role in the sesquicentennial celebrations of 150 years of Newtown.
On Dec 12, 1862, Newtown was officially 'a thing'. No doubt that would have been celebrated with a beer (or 150) over those 480 acres of prime party real estate. 150 years later, it seems apt to have a beer, called the "Newtowner", as a key part of these sesquicentenary celebrations. As a nod to Sydney's colonial past, Young Henry's Newtowner is a 4.8% beer in the style of an English Summer Ale made with Australian Pale and English Crystal malts. It is finished with a trio of Australian hops, producing a golden, refreshing beer with a well-rounded malt and hop balance and a slightly dry finish. In an unprecedented step, this beer is only available on tap in the 2042 postcode itself, starting at The Courthouse and spreading inner westward.
On Dec 12, 1862, Newtown was officially 'a thing'. No doubt that would have been celebrated with a beer (or 150) over those 480 acres of prime party real estate. 150 years later, it seems apt to have a beer, called the "Newtowner", as a key part of these sesquicentenary celebrations. As a nod to Sydney's colonial past, Young Henry's Newtowner is a 4.8% beer in the style of an English Summer Ale made with Australian Pale and English Crystal malts. It is finished with a trio of Australian hops, producing a golden, refreshing beer with a well-rounded malt and hop balance and a slightly dry finish. In an unprecedented step, this beer is only available on tap in the 2042 postcode itself, starting at The Courthouse and spreading inner westward.
We took the existing Young Henrys logo/branding and then added the Newtown postcode, touches of native Cadigal country flora and a slightly surreal edge to the artwork, hinting at Newtown's bohemia. The illustration work was then applied to keg tap decals as well as a coaster design to be placed down on bar tops to celebrate the sesquicentennary.
